registry.axiomordo.com/brand

ARDS Brand & Mark Usage Guidelines

Official guidelines for displaying and referencing ARDS certification marks. These rules apply to all holders of valid ARDS Certification Tokens.

Version: 1.0 Published: May 2026 Applies to: All Certification Levels

The ARDS Certification Marks

Six marks correspond to the six ARDS conformance levels. Only the mark for your certified level — and any levels below it — may be displayed.

MarkLevelNameWho May Display
ARDS L1 L1 ARDS Schema-Valid Any implementor — self-declared, no token required
ARDS L2 L2 ARDS Core Conformant Any implementor — self-declared, no token required
ARDS L3 L3 ARDS Extended Conformant Holders of a valid L3 Certification Token
ARDS Certified Generator L4 ARDS Certified Generator Holders of a valid L4 Certification Token
ARDS Certified Consumer L5 ARDS Certified Consumer Holders of a valid L5 Certification Token
ARDS Certified Platform L6 ARDS Certified Platform Holders of a valid L6 Certification Token

Permitted Use

The following uses are explicitly permitted for holders of a valid Certification Token at the relevant level.

✓ Digital Use

  • Product and service pages on your website
  • Product documentation and data sheets
  • Software about screens, help pages, and release notes
  • Email signatures and footers (text reference only)
  • API and developer portal pages
  • GitHub, npm, and package registry pages
  • App store listings

✓ Print & Sales Use

  • Printed product brochures and capability sheets
  • RFP and tender response documents
  • Trade show and conference materials
  • Press releases announcing certification
  • Case studies and white papers
  • Investor and board presentations (factual reference)
  • Sales proposals and contracts

Prohibited Use

The following uses are not permitted under any circumstances.

✗ Expired Certification

Marks may not be displayed after the expiry date on your Certification Token. You must remove all marks within 30 days of expiry if renewal is not completed.

✗ Wrong Level

You may not claim a certification level higher than your current Certification Token. Displaying an L4 mark when certified at L3 is a breach of these guidelines.

✗ Uncertified Products

Marks apply only to the specific product version named in your Certification Token. They may not be applied to other products, modules, or versions not covered by the assessment.

✗ Mark Modification

Do not alter the mark artwork in any way — no colour changes, distortion, additional effects, shadows, or overlays. Use only the official assets from this page.

✗ Implied Endorsement

Certification marks attest to technical conformance only. They may not be used in a way that implies AxiomOrdo endorses, recommends, or is affiliated with your commercial offerings.

✗ Third-Party Use

The marks may not be sub-licensed or transferred to any third party. Each certified entity must hold its own Certification Token.

Display Rules

Colour

Use marks on white or light backgrounds in the primary navy/teal palette. On dark backgrounds use the white reversed version. Do not place marks on patterned or photographic backgrounds without sufficient contrast.

Navy #1B3A6B
Teal #0D7B6C
Blue #2E5B9E

Clear Space

Maintain clear space around the mark equal to the height of the "ARDS" wordmark on all four sides. No other graphic elements, text, or borders should appear within this exclusion zone.

Minimum Size

Digital: minimum 80px wide. Print: minimum 20mm wide. Below these sizes the mark is not legible and must not be used.

Text Reference

When referencing certification in running text, use the full level name on first occurrence: "[Product] is ARDS Certified Generator (L4) certified by AxiomOrdo." Subsequent references may use the short form: "ARDS L4 certified."

Verification & Embedding

Every Certification Token is publicly verifiable. Link to your verification record wherever you display a mark.

Public Verification URL

Each certification has a permanent public verification page. Link to it from your product page alongside the mark:

https://registry.axiomordo.com/verify/{certificateId}

Anyone — regulators, customers, auditors — can verify your certification status in real time.

Embedding the Token in Artefacts

Certified producers should embed their certificateId in the ards:meta envelope of every ARDS artefact they produce:

"ards:meta": {
  ...
  "certificationId": "ards-cert-2026-000001"
}

This allows downstream consumers to automatically verify the producing tool's certification status.

Enforcement

AxiomOrdo actively monitors use of the ARDS certification marks. Violations of these guidelines may result in:

  • Written notice requiring immediate correction
  • Suspension of the right to display marks pending investigation
  • Revocation of the Certification Token
  • Removal from the ARDS Certified Directory
  • Legal action where applicable

To report suspected misuse of ARDS marks, contact standards@axiomordo.com. Reports are investigated within 10 business days.

For questions about permitted use or to request approval for a use case not covered here, contact standards@axiomordo.com.